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Cashing in on Christianty

 
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What do you think of marketing Christianity
It's a good idea - it capitalizes on the beliefs on many people
20%
 20%  [ 1 ]
It's a good idea - like any other new marketing idea
40%
 40%  [ 2 ]
It's a bad idea - religion shouldn't be marketed
20%
 20%  [ 1 ]
It's a bad idea - it's sacriligious
0%
 0%  [ 0 ]
I don't really care about it
20%
 20%  [ 1 ]
Total Votes : 5

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Mogri
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PostPosted: Wed Oct 22, 2003 5:34 am    Post subject: Cashing in on Christianty Reply with quote

http://www.forbes.com/2003/09/15/cz_cc_0915wmt.html
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Katrina
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PostPosted: Wed Oct 22, 2003 3:10 pm    Post subject: Reply with quote

Hmm... I can see the smaller companies being concerned about WalMart. I know every year when I go to North Carolina, there's a WalMart shutting down the smaller stores. But this can apply to any market, not just religon.

For me, I like the smaller stores because they can usually direct you better to what you're looking for, but I also think having the itmes availible in larger stores is great too, because it opens the material up to a larger audience.

In any case, no one's making anybody buy anything, so I don't really see an issue with it.
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rklee
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PostPosted: Wed Oct 22, 2003 5:48 pm    Post subject: Reply with quote

Being in small business myself I feel the pressures of walmart and other big stores. But I don't think that's the point. Walmart is one of the companies I respect a lot... they bring great prices to the people.
However I don't think that's the point... the point is whether or not it is right to capitalize on religious themed items. I think this is somewhat tricky. In one sense religious themed items are still products. They may represent something or teach something that is religious but it is still a product. In the other sense I think some religious items should not be capitalized upon.
I know there are a lot of religious texts that are given away for free, they're printed for free. I think this is more for the lesser known religions in a particular area. For example, buddhist teachings are published and given away for free in many places (chinatown)... they even produce CD's and VCD's and DVD's to give away. In a way I think this distribution is similar to having mass or church gatherings where you are spreading the word and the teachings that you believe are correct and true and I don't think people should be charged for it. But then again... we're being charged heavily to learn 'teachings' in school... I dunno.
So I guess I just think that some items should not be capitalized upon (bibles, buddhist teachings...etc) but like veggie tales is cool... Walmart will bring them more money and attention to spread the word. I've actually seen veggie tales... They're pretty interesting.
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Trool
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PostPosted: Thu Oct 23, 2003 6:49 am    Post subject: Reply with quote

From what I understood of the article that the issue between small buisnesses and big ones is essentualy atmosphere. The whole "shopping experience" i guess. That's also kinda a problem with Barnes and Noble vs small private bookstores. In a small bookstore one can go in a chat on a more personal level with the owners and essentualy the people that buy things. If u become a kinda permenant customer for that store then they'll start getting things in especialy for u and it might become a more personal experience that's better then just buying a book...but unfortuanatly most ppl...including me...don't really have time for that and we are much more pro the lower prices that big stores can offer then the experience of the little store. Though a number of chains that have small store frachises r trying to do a similar thing by encoraging their employees to get more personal with the customer and i think that's one of wal mart's selling points too, they really try to keep up a much more happy friendly atmosphere. I think that + nice prices + many other things is what makes them as big as they r....but this is just my experience so i might not be right....
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