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The Wide World of other Vistos

Shiny Doom Forum Forum Index -> What's Going On?

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Jastermereel
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Posted: Sun Jul 31, 2005 1:55 am Post subject: The Wide World of other Vistos

http://news.yahoo.com/news?tmpl=story&u=/ap/20050727/ap_on_hi_te/microsoft_windows

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There's a line of sewing machines, an elevator monitoring system, even a brand of detergent used to clean dairy equipment ? all bearing the brand name Vista. There are plenty of computer products that claim the Vista trademark, too.
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So Microsoft Corp.'s choice of Vista as the name for the next version of its Windows operating system has some intellectual property experts wondering if a company that has been fiercely protective of its own trademarks will get hauled into court.

"It seems like they were a little lax in their intellectual property due diligence ? maybe because they're so big, maybe because they're so powerful, maybe because they feel they can do anything they want," said James T. Berger, a Chicago-area marketing communications consultant who teaches at Northwestern and Roosevelt universities.

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